He’s one of the greatest artists of this generation. “I am not half as big of an artist,” he admits. But when it comes to his jump-ball with West, he’s decidedly more humble: He knows another No. Tall and lanky, Cole’s an avid basketball player with a penchant for sports metaphors that cast him as hip-hop’s Jordan or LeBron James.
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(As if all that isn’t enough of a challenge, “Born Sinner” will contend with the follow-up from Mac Miller - whose debut launched at No. 1 debut album, which, like West’s, featured a rapper/producer balancing stardom and everyman struggles with remarkable honesty. It’s a showdown loaded with patriarchal portent: West, the Jay-Z producer who arrived as a rapper nine years ago, wrestling with his own internal contradictions and self-doubt on “The College Dropout” before blossoming into one of hip-hop’s most expansive talents and Cole, the Jay-Z protege who was the first artist signed to his Roc Nation label, and who repaid that vote of confidence with a No.
How many opportunities do you get to compete with one of the greatest?” “Right away it was clear in my mind that I needed to see Kanye on that day. I made one phone call to somebody who would know, and confirmed the date,” Cole says. Cole describes hearing the rumors as being “like a light bulb going off in my head. Shortly before Cole made his announcement, a tweet from West sparked speculation that his sixth album, “Yeezus,” was dropping on the 18th. The new date brings Cole head-to-head with his newest, biggest adversary of all: Kanye West.
My fan base did.”Ĭase in point: In May, the 28-year-old rapper, born Jermaine Cole, announced he was moving the release date of Born Sinner, up a week from June 25 to June 18. “Every album I sold wasn’t because of a hit song.
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